*This project is fictitious and part of MID Bootcamp | AelaSchool*
Client: Pagbank
About the Project: The purpose of the project is to create the support page of a well-known brand of the market. Support must be done easily and quickly for the users of the company in question. This page must be for the web, with a focus on a standard page, without responsiveness and without concern on mobile.

Methodology used: double diamond

The Challenge: Using the double diamond methodology, I went through the discovery phase and understood that there is a big accessibility problem on the entire site. On the support page, the problem was intense, as a visually impaired person cannot reach the phone number.

Home page and support page analysis. The latter with too much information. This is not good for the visually impaired who rely on apps like "voice over" to read the entire page.

Call center with data programming problems. When we use voice over, the reader skips all the phone numbers, making it impossible for people who depend on this application to reach the number to talk to an attendant.

User Persona

User Journey

Solutions: Using the universal symbol of accessibility created by ONU, and applying it at the beginning of the website, we provide access without delay to the visually impaired, who use applications such as “voice over” to read the entire website.
In addition, I propose a better care with the site's codes, so that this type of program can read the relevant contents for the visually impaired.I also included the Libras app, thus also including the hearing impaired.

https://www.figma.com/proto/Os53lrEtZVJvtBGjGrIjET/PAGBANK_SUPPORT_MIDBOOTCAMP_AELA?node-id=43%3A51&starting-point-node-id=43%3A51

Results: Because it is a fictitious case, we were not able to measure the results. But due to accessibility, we can already predict an improvement in SEO and an increase in the reach of customers, since the disabled population in Brazil is about 46 million people.

If you want to see the entire PDF project, If you want to see the entire project, just call me.


THANKS A LOT!

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